Loj\u00ebra me shpat\u00eb, magji dhe seks, me vler\u00eb gjysm\u00eb miliard dollar\u00eb, do t\u00eb vijn\u00eb n\u00eb nj\u00eb ekran t\u00eb vog\u00ebl pran\u00eb jush. M\u00eb 21 gusht, Warner Bros Discovery lan\u00e7oi \u201cHouse of the Dragon\u201d, nj\u00eb version spin-off i hitit \u201cGame of Thrones\u201d, i cili vler\u00ebsohet se ka kushtuar mbi 150 milion\u00eb dollar\u00eb.<\/p>\n
Duke u ndodhur n\u00ebn trysni, m\u00eb 1 shtator, Amazon Prime Video do t\u00eb publikoj\u00eb \u201cThe Rings of Power\u201d, nj\u00eb dram\u00eb jo aq e \u00e7mendur, por m\u00eb e kushtueshme, e mb\u00ebshtetur n\u00eb librat \u201cLord of the Rings\u201d.<\/span><\/p>\n Me nj\u00eb \u00e7mim prej rreth 465 milion\u00eb dollar\u00ebsh, oferta e Amazon do t\u00eb jet\u00eb drama m\u00eb e shtrenjt\u00eb e televizionit e prodhuar ndonj\u00ebher\u00eb.<\/span><\/p>\n Kjo do t\u00eb shkaktoj\u00eb nj\u00eb betej\u00eb madh\u00ebshtore midis rival\u00ebve. Por \u00ebsht\u00eb gjithashtu pjes\u00eb e nj\u00eb lufte m\u00eb t\u00eb gjat\u00eb q\u00eb v\u00eb p\u00ebrball\u00eb nj\u00ebra-tjetr\u00ebs studiot e vjetra t\u00eb Hollivudit me transmetimet e reja.<\/span><\/p>\n Warner Bros do t\u00eb festoj\u00eb 100-vjetorin vitin e ardhsh\u00ebm. Amazon, e cila i nxjerr fitimet nga tregtia elektronike dhe cloud computing, prezantoi biznesin e videove vet\u00ebm pes\u00eb vite m\u00eb par\u00eb. Nd\u00ebrsa luft\u00ebrat e transmetimit po b\u00ebhen m\u00eb t\u00eb ashpra, \u00e7do pal\u00eb mendon se g\u00ebzon p\u00ebrpar\u00ebsin\u00eb.<\/span><\/p>\n Koh\u00ebt e fundit, dragonjt\u00eb e Hollivudit t\u00eb vjet\u00ebr kan\u00eb fituar terren. Investitor\u00ebt u dynd\u00ebn drejt platformave t\u00eb transmetimit gjat\u00eb karantinave, por tashm\u00eb kan\u00eb humbur interesin pasi abonent\u00ebt e rinj kan\u00eb r\u00ebn\u00eb n\u00eb num\u00ebr. Netflix, i cili dikur pritej t\u00eb arrinte nj\u00eb rrjet prej 800 milion\u00eb abonent\u00ebsh, duket se ka ngecur n\u00eb 220 milion\u00eb dhe ka p\u00ebrjetuar nj\u00eb r\u00ebnie t\u00eb \u00e7mimit t\u00eb aksioneve me 60% k\u00ebt\u00eb vit.<\/span><\/p>\n M\u00eb 10 gusht, Hollywood-i i vjet\u00ebr arriti nj\u00eb fitore simbolike kur Disney njoftoi se ia kishte kaluar Netflix-it, me 221 milion\u00eb abonime. Kjo shif\u00ebr i num\u00ebron dyfish abonent\u00ebt e sh\u00ebrbimeve t\u00eb ndryshme t\u00eb Disney-t dhe shp\u00ebrfill faktin se shum\u00eb prej tyre jetojn\u00eb n\u00eb vende me t\u00eb ardhura t\u00eb ul\u00ebta, si India. Por ka venitur \u00e7do dyshim se studiot e vjetra nuk mund t\u00eb konkurrojn\u00eb n\u00eb gar\u00ebn e transmetimit.<\/span><\/p>\n Duart e vjetra t\u00eb Hollivudit po rip\u00ebrqendrohen gjithashtu n\u00eb biznesin e fitimit t\u00eb parave, pasi kaluan dy vjet duke k\u00ebrkuar abonent\u00eb. Disney thot\u00eb se sh\u00ebrbimi i tij kryesor i transmetimit, Disney+, do t\u00eb ket\u00eb humbjet m\u00eb t\u00eb m\u00ebdha k\u00ebt\u00eb vit, p\u00ebrpara se t\u00eb arrij\u00eb fitime n\u00eb vitin 2024.<\/span><\/p>\n Nj\u00eb rritje e madhe e \u00e7mimeve, duke filluar nga dhjetori, do t\u00eb ndihmoj\u00eb n\u00eb k\u00ebt\u00eb drejtim. N\u00eb nj\u00eb regjistrim t\u00eb fundit t\u00eb t\u00eb ardhurave, David Zaslav, shefi i ri i Warner, kritikoi haptazi qasjen e vjet\u00ebr \u201cshpenzoni, shpenzoni, shpenzoni dhe pastaj ngarkoni tarifa shum\u00eb t\u00eb ul\u00ebta\u201d.<\/span><\/p>\n Warner do t\u00eb synoj\u00eb q\u00eb biznesi i tij i transmetimit t\u00eb gjeneroj\u00eb nj\u00eb fitim operativ bruto prej 1 miliard dollar\u00ebsh deri n\u00eb vitin 2025, tha ai. \u201cN\u00ebse e b\u00ebjm\u00eb k\u00ebt\u00eb, nuk m\u00eb intereson sa \u00ebsht\u00eb numri i abonent\u00ebve. Duam t\u00eb sigurohemi q\u00eb do t\u00eb paguhemi\u201d.<\/span><\/p>\n Formatet e vjetra mediatike do t\u00eb luajn\u00eb nj\u00eb rol ky\u00e7. Kinemat\u00eb, biznesi i t\u00eb cilave ra me 80% n\u00eb mbar\u00eb bot\u00ebn n\u00eb vitin 2020, jan\u00eb hapur s\u00ebrish. Sidoqoft\u00eb, shitja e biletave nuk \u00ebsht\u00eb m\u00eb e nj\u00ebjta: Cineworld, zinxhiri i dyt\u00eb m\u00eb i madh i teatrove n\u00eb bot\u00eb, m\u00eb 22 gusht tha se po falimentonte.<\/span><\/p>\n Por Paramount, nj\u00eb dragua 110-vje\u00e7ar i Hollivudit, e ndaloi publikimin e \u201cTop Gun: Maverick\u201d gjat\u00eb pandemis\u00eb dhe u shp\u00ebrblye n\u00eb maj me nj\u00eb shitje prej 1 miliard dollar\u00ebsh. Warner, n\u00eb vitin 2021 publikoi t\u00eb gjitha filmat e tij n\u00eb platform\u00ebn e vet t\u00eb transmetimit, n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb me transmetimin e tyre n\u00eb kinema.<\/span><\/p>\n Parqet tematike jan\u00eb mbushur plot p\u00ebrs\u00ebri, dhe ato amerikane t\u00eb Disney-t po gjenerojn\u00eb t\u00eb ardhura rekord. Edhe televizioni kabllor, prej koh\u00ebsh n\u00eb r\u00ebnie, duket si nj\u00eb mund\u00ebsi e mir\u00eb, nd\u00ebrsa biznesi i transmetimit po b\u00ebhet gjithnj\u00eb e m\u00eb i ashp\u00ebr.<\/span><\/p>\n \u201cNe kemi kat\u00ebr, pes\u00eb ose gjasht\u00eb fusha biznesi\u201d, u tha zoti Zaslav investitor\u00ebve. \u201cDhe n\u00eb nj\u00eb bot\u00eb ku gj\u00ebrat po ndryshojn\u00eb, dhe ka shum\u00eb pasiguri dhe shum\u00eb p\u00ebr\u00e7arje, kjo \u00ebsht\u00eb m\u00eb e q\u00ebndrueshme dhe shum\u00eb m\u00eb e mir\u00eb sesa t\u00eb kesh vet\u00ebm nj\u00eb\u201d.<\/span><\/p>\n Argumentet<\/p>\n Ky mund t\u00eb jet\u00eb nj\u00eb argument bind\u00ebs kund\u00ebr nj\u00eb kompanie startup si Netflix, e cila varet vet\u00ebm nga transmetimi. Problemi p\u00ebr Hollywood-in e vjet\u00ebr \u00ebsht\u00eb se disa nga konkurrent\u00ebt e tij t\u00eb rinj, kan\u00eb rrjete m\u00eb t\u00eb m\u00ebdha dhe m\u00eb t\u00eb larmishme.<\/span><\/p>\n Rruga e Warner drejt fitimit p\u00ebrfshin shkurtime drastike \u2013 ajo tashm\u00eb ka hequr sh\u00ebrbimin e transmetimit t\u00eb lajmeve CNN+ dhe prodhimet e pap\u00ebrfunduara, duke p\u00ebrfshir\u00eb \u201cBatgirl\u201d. Amazon nuk tregon asnj\u00eb shenj\u00eb se po shtr\u00ebngon rripin.<\/span><\/p>\n P\u00ebrve\u00e7 \u201cRings of Power\u201d, koh\u00ebt e fundit, ajo bleu p\u00ebr 8.5 miliard\u00eb dollar\u00eb Metro Goldwyn Mayer, studion kinematografike q\u00eb ka krijuar \u201cJames Bond\u201d, dhe fitoi t\u00eb drejtat e Lig\u00ebs Komb\u00ebtare t\u00eb Futbollit Amerikan p\u00ebr 1 miliard dollar\u00eb n\u00eb vit.<\/span><\/p>\n Banka Morgan Stanley, vler\u00ebson se do t\u00eb shpenzoj\u00eb 16 miliard\u00eb dollar\u00eb p\u00ebr p\u00ebrmbajtjen mediatike k\u00ebt\u00eb vit. Netflix shpenzoi 14 miliard\u00eb dollar\u00eb. Vitin e ardhsh\u00ebm, shpenzimet e Amazon mund t\u00eb arrijn\u00eb n\u00eb 20 miliard\u00eb dollar\u00eb.<\/span><\/p>\n Ndryshe nga dragonjt\u00eb e vjet\u00ebr t\u00eb Hollivudit, disa transmetues t\u00eb rinj nuk kan\u00eb nevoj\u00eb as t\u00eb paguhen, sipas zotit Zaslav. Amazon Prime Video ekziston p\u00ebr t\u2019i mbajtur njer\u00ebzit t\u00eb regjistruar n\u00eb Prime, p\u00ebrfitimi kryesor i t\u00eb cilit \u00ebsht\u00eb shp\u00ebrndarja falas e blerjeve nga Amazon.<\/span><\/p>\n Sh\u00ebrbimi TV+ i Apple q\u00eb po zgjerohet vazhdimisht, \u00ebsht\u00eb i orientuar drejt mbajtjes s\u00eb klient\u00ebve n\u00eb ekosistemin e saj t\u00eb telefonave dhe kompjuter\u00ebve, ku kompania nxjerr fitimet e v\u00ebrteta. Sh\u00ebrbimet video nga Amazon dhe Apple ofrojn\u00eb gjithashtu pasuri t\u00eb paluajtshme p\u00ebr reklamim, nj\u00eb biznes ku t\u00eb dyja kompanit\u00eb kan\u00eb ambicie p\u00ebr t\u2019u rritur.<\/span><\/p>\n Hollivudi i vjet\u00ebr po lufton, duke u ofruar shikuesve \u201cpaketa\u201d m\u00eb t\u00eb m\u00ebdha me kosto m\u00eb t\u00eb ul\u00ebt. Warner planifikon t\u00eb kombinoj\u00eb sh\u00ebrbimin e saj kryesor t\u00eb transmetimit, HBO Max, me Discovery+, ver\u00ebn e ardhshme. Disney po eksperimenton me paketa sh\u00ebrbimesh me ulje, si ESPN+ dhe Hulu; disa pyesin veten n\u00ebse hyrja n\u00eb parqet e saj nj\u00eb dit\u00eb mund t\u00eb jet\u00eb pjes\u00eb e nj\u00eb mega-pakete Disney.<\/span><\/p>\n Megjithat\u00eb, rival\u00ebt e rinj t\u00eb Hollivudit ofrojn\u00eb pako t\u00eb nj\u00eb tjet\u00ebr lloji. Kasaforta e videove t\u00eb Apple \u00ebsht\u00eb shum\u00eb m\u00eb e vog\u00ebl se ajo e Disney ose Warner, por paketa e saj \u201cApple One\u201d p\u00ebrfshin jo vet\u00ebm televizionin, por edhe muzik\u00ebn, loj\u00ebrat, lajmet dhe fitnesin.<\/span><\/p>\n Amazon Prime shoq\u00ebrohet me nj\u00eb s\u00ebr\u00eb p\u00ebrfitimesh t\u00eb ngjashme interesante. Nd\u00ebrsa familjet k\u00ebrkojn\u00eb t\u00eb kursejn\u00eb, oferta t\u00eb tilla mund t\u00eb ting\u00ebllojn\u00eb josh\u00ebse.<\/span><\/p>\n Kjo mund t\u00eb jet\u00eb arsyeja pse disa dragonj t\u00eb vjet\u00ebr t\u00eb Hollivudit po b\u00ebjn\u00eb biznes me t\u00eb rinjt\u00eb. M\u00eb 15 gusht, Paramount njoftoi nj\u00eb marr\u00ebveshje me Walmart, nj\u00eb shit\u00ebs gjigant me pakic\u00eb, sipas s\u00eb cil\u00ebs, an\u00ebtar\u00ebt e Walmart+ (versioni Walmart i ngjash\u00ebm me Amazon Prime), do t\u00eb ken\u00eb akses falas n\u00eb sh\u00ebrbimin e transmetimit Paramount+. Walmart gjithashtu e sheh median si nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u2019i mbajtur klient\u00ebt besnik\u00eb n\u00eb biznesin e tij kryesor. S\u00eb fundmi, ka shtuar edhe muzik\u00eb n\u00eb paket\u00ebn e tij, n\u00ebp\u00ebrmjet nj\u00eb marr\u00ebveshjeje me Spotify.<\/span><\/p>\n Nd\u00ebrsa konkurrenca p\u00ebr shikuesit po rritet, beteja midis Hollivudit t\u00eb vjet\u00ebr dhe atij t\u00eb ri, duket se \u00ebsht\u00eb b\u00ebr\u00eb po aq e p\u00ebrgjakshme sa edhe nj\u00eb episod i \u201cGame of Thrones\u201d. P\u00ebr konsumator\u00ebt, t\u00eb cil\u00ebt kan\u00eb m\u00eb shum\u00eb zgjedhje dhe m\u00eb shum\u00eb oferta se kurr\u00eb, kjo \u00ebsht\u00eb shum\u00eb arg\u00ebtuese.\/Monitor<\/span><\/p>","protected":false},"excerpt":{"rendered":" Loj\u00ebra me shpat\u00eb, magji dhe seks, me vler\u00eb gjysm\u00eb miliard dollar\u00eb, do t\u00eb vijn\u00eb n\u00eb nj\u00eb ekran t\u00eb vog\u00ebl pran\u00eb jush. M\u00eb 21 gusht, Warner Bros Discovery lan\u00e7oi \u201cHouse of the Dragon\u201d, nj\u00eb version spin-off i hitit \u201cGame of Thrones\u201d, i cili vler\u00ebsohet se ka kushtuar mbi 150 milion\u00eb dollar\u00eb. Duke u ndodhur n\u00ebn trysni, […]<\/p>\n","protected":false},"author":2020,"featured_media":283870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-283868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized-sq"},"_links":{"self":[{"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/posts\/283868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/users\/2020"}],"replies":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/comments?post=283868"}],"version-history":[{"count":0,"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/posts\/283868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/media\/283870"}],"wp:attachment":[{"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/media?parent=283868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/categories?post=283868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zjarr.tv\/en\/wp-json\/wp\/v2\/tags?post=283868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}