{"id":186339,"date":"2021-06-03T13:00:19","date_gmt":"2021-06-03T11:00:19","guid":{"rendered":"https:\/\/zjarr.tv\/?p=186339"},"modified":"2021-06-03T13:00:19","modified_gmt":"2021-06-03T11:00:19","slug":"nga-ylli-dylgjeri-zonja-yuri-kim-ka-nevoje-per-nje-ivy-lee-pse-ajo-po-shqetesohet-te-permiresoje-marredhenien-me-publikun-shqiptar-per-here-te-pare-publiku-shqiptar-po-shprehet-e-po-shfaq-pakenaqe","status":"publish","type":"post","link":"https:\/\/zjarr.tv\/sq\/nga-ylli-dylgjeri-zonja-yuri-kim-ka-nevoje-per-nje-ivy-lee-pse-ajo-po-shqetesohet-te-permiresoje-marredhenien-me-publikun-shqiptar-per-here-te-pare-publiku-shqiptar-po-shprehet-e-po-shfaq-pakenaqe\/","title":{"rendered":"Nga Ylli Dylgjeri: Zonja Yuri Kim ka nevoj\u00eb p\u00ebr nj\u00eb Ivy Lee\/ Pse ajo po shqet\u00ebsohet t\u00eb p\u00ebrmir\u00ebsoj\u00eb marr\u00ebdh\u00ebnien me publikun shqiptar? P\u00ebr her\u00eb t\u00eb par\u00eb publiku shqiptar po shprehet e po shfaq pak\u00ebnaq\u00ebsi ndaj ambasadorit amerikan n\u00eb Tiran\u00eb\u2026"},"content":{"rendered":"

Kush \u00ebsht\u00eb Ivy Lee? Pse e ka k\u00ebt\u00eb nevoj\u00eb zonja Kim?<\/span><\/p>\n

Pse ajo po shqet\u00ebsohet t\u00eb p\u00ebrmir\u00ebsoj\u00eb marr\u00ebdh\u00ebnien me publikun shqiptar?<\/span><\/p>\n

Si p\u00ebrfaq\u00ebsuese e shtetit m\u00eb t\u00eb fuqish\u00ebm t\u00eb bot\u00ebs, q\u00eb zbaton politik\u00ebn e shtetit t\u00eb vet, nuk ka pse t\u00eb shqet\u00ebsohet se si i ka marr\u00ebdh\u00ebniet me publikun e nakatosur e varfanjak shqiptar. Na habit pse e ka\u00a0 k\u00ebt\u00eb shqet\u00ebsim? A mos do t\u00eb thot\u00eb di\u00e7ka tjet\u00ebr q\u00eb ka ndjekur rrug\u00ebn e \u2018lost in translation\u2019 n\u00eb marrie – dh\u00ebnien e porosive me DASH dhe kjo e ngacmon t\u00eb nxitoj\u00eb t\u00eb jet\u00eb e pranueshme p\u00ebr publikun shqiptar? <\/span>T\u00eb shpjegohem m\u00eb qart\u00eb. Zonj\u00ebs Yuri Kim i jan\u00eb tronditur marr\u00ebdh\u00ebniet me publikun shqiptar. Ose si\u00e7 i thon\u00eb n\u00eb anglisht \u2018Public Relation\u2019. K\u00ebto marr\u00ebdh\u00ebnie po tronditen dit\u00eb pas dite, jav\u00eb pas jave e muaj pas muaji. Zonja Kim s\u00eb fundi e ka ndjer\u00eb edhe vet\u00eb ket\u00eb shqet\u00ebsim. P\u00ebr her\u00eb t\u00eb par\u00eb publiku shqiptar po shprehet e po shfaq pak\u00ebnaq\u00ebsi ndaj ambasadorit amerikan n\u00eb Tiran\u00eb. <\/span>Kjo nuk kish ndodhur m\u00eb par\u00eb, ose kish ndodhur n\u00eb doza m\u00eb t\u00eb vogla. Q\u00ebndrimet anti po dalin n\u00eb shtyp n\u00eb takime e kafene: \u201cZonja ambasadore nuk po ambientohet me publikun shqiptar! Ajo ndihet mir\u00eb n\u00eb \u2018relation\u2019 vet\u00ebm me politikan\u00ebt dhe qeveritar\u00ebt e nj\u00ebrit krah, t\u00eb cil\u00ebt jan\u00eb t\u00eb p\u00ebrubuzur nga opinioni publik dhe media m\u00eb s\u00eb pakti n\u00eb 50% t\u00eb tyre. Politikan\u00ebt jan\u00eb b\u00ebr\u00eb t\u00eb paduruesh\u00ebm pa\u00e7ka se DASH i ka p\u00ebrzgjedhur \u2018Non grata\u2019 n\u00eb krahun tjet\u00ebr\u201d.<\/span><\/p>\n

Burimet e informacionit t\u00eb DASH jan\u00eb t\u00eb ndryshme dhe t\u00eb gjithanshme, por magjistrali i informacionit mbetet Ambasada Amerikane n\u00eb Tiran\u00eb. Ndaj roli i Kim \u00ebsht\u00eb i duksh\u00ebm dhe i mjaft i r\u00ebnd\u00ebsish\u00ebm. N\u00eb k\u00ebt\u00eb kuptim zonja Kim ka nevoj\u00eb p\u00ebr persona \u2018smart\u2019 n\u00eb ambasad\u00eb, publicist\u00eb t\u00eb specializuar brenda apo jasht\u00eb SHBA q\u00eb ta ndihmojn\u00eb p\u00ebr daljen nga kjo kriz\u00eb marr\u00ebdh\u00ebniesh publike. Zonja Kim e ka kuptuar dhe vet\u00eb k\u00ebt\u00eb mang\u00ebsi q\u00eb sot po th\u00ebrret. Ndaj b\u00ebn p\u00ebrpjekje ta zbus\u00eb k\u00ebt\u00eb kriz\u00eb duke v\u00ebn\u00eb n\u00eb dukje me njoftime t\u00eb sforcuara se q\u00ebndrimet e saj jan\u00eb vet\u00ebm q\u00ebndrime t\u00eb DASH-it, apo boton CV-n\u00eb e saj, viziton bashki si Tropoja etj, duke dale e qeshur mes mal\u00ebsor\u00ebve, takon e pozon mes f\u00ebmij\u00ebve e fermer\u00eb etj. Por prap\u00eb kjo nuk mjafton…<\/span><\/p>\n

Nuk mjafton sepse edhe m\u00eb par\u00eb se t\u00eb ushtronte ajo detyr\u00ebn e ambasadores n\u00eb Shqip\u00ebri, DASH ka b\u00ebr\u00eb deklarata, po ashtu deklarata jan\u00eb b\u00ebr\u00eb edhe nga \u2018leader\u2019 amerikan\u00eb, por marr\u00ebdh\u00ebniet kan\u00eb qen\u00eb t\u00eb shk\u00eblqyera. Publiku shqiptar e ka dashur shtetin dhe qytetarin amerikan. Flamuri shqiptar e amerikan ka shoq\u00ebruar \u00e7do miting. Lumi i emigracionit nuk shteroi kurr\u00eb p\u00ebr n\u00eb vendin e liris\u00eb. Nd\u00ebrsa sot ka di\u00e7ka q\u00eb k\u00ebrcet. Fjala vjen, nuk ka transparenc\u00eb, apo nuk merret p\u00ebrgjegj\u00ebsi, kritere t\u00eb PR. <\/span>Ndaj them se zonja ka nevoje p\u00ebr nj\u00eb ose disa Ivy Lee. Luft\u00ebrat dhe fushatat zgjedhore i ftojn\u00eb k\u00ebto lloj specialistesh p\u00ebr bashk\u00ebpunim dhe p\u00ebrfitim dypal\u00ebsh.<\/span><\/p>\n

Ivy Lee njihet ne enciklopedi si personi q\u00eb zhvilloi konceptin e \u2018Njoftimit p\u00ebr Shtyp\u2019 dhe q\u00eb shpjegonte se puna e \u2018Marr\u00ebdh\u00ebnieve Publike\u2019 konsiston n\u00eb ndihmes\u00ebn e klient\u00ebve p\u00ebr ta b\u00ebr\u00eb mesazhin m\u00eb t\u00eb qart\u00eb, m\u00eb t\u00eb kuptuesh\u00ebm dhe t\u00eb d\u00ebgjuar m\u00eb mir\u00eb nga publiku. <\/span>Pra \u2018Marr\u00ebdh\u00ebniet Publike\u2019 u konceptuan me dy q\u00ebllime: Nga nj\u00ebra an\u00eb ndihmonin kompanin\u00eb apo institucionin qeveritar t\u00eb jepnin mesazhe t\u00eb qarta dhe nga ana tjet\u00ebr, ndihmonin audienc\u00ebn t\u00eb kuptonin mesazhin. Mora k\u00ebt\u00eb em\u00ebr p\u00ebr t\u00eb dh\u00ebn\u00eb m\u00eb thjesht mesazhin, sepse koha e Ivy Lee sot \u00ebsht\u00eb e larg\u00ebt. PR modern njeh emra dhe autoritete t\u00eb cil\u00ebt mund\u00ebsojn\u00eb daljen nga krizat n\u00eb PR. <\/span>Uroj t\u00eb mos jet\u00eb edhe ky n\u00ebnvleft\u00ebsim per\u00ebndimor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kush \u00ebsht\u00eb Ivy Lee? Pse e ka k\u00ebt\u00eb nevoj\u00eb zonja Kim? Pse ajo po shqet\u00ebsohet t\u00eb p\u00ebrmir\u00ebsoj\u00eb marr\u00ebdh\u00ebnien me publikun shqiptar? Si p\u00ebrfaq\u00ebsuese e shtetit m\u00eb t\u00eb fuqish\u00ebm t\u00eb bot\u00ebs, q\u00eb zbaton politik\u00ebn e shtetit t\u00eb vet, nuk ka pse t\u00eb shqet\u00ebsohet se si i ka marr\u00ebdh\u00ebniet me publikun e nakatosur e varfanjak shqiptar. Na […]<\/p>\n","protected":false},"author":2016,"featured_media":186341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,3365,3366],"tags":[3525],"class_list":{"0":"post-186339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitet","8":"category-analize","9":"category-koment","10":"tag-lajme-zjarr-nga-ylli-dylgjeri-zjarr-tv"},"_links":{"self":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/186339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/users\/2016"}],"replies":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/comments?post=186339"}],"version-history":[{"count":0,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/186339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media\/186341"}],"wp:attachment":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media?parent=186339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/categories?post=186339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/tags?post=186339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}