{"id":214028,"date":"2021-10-27T10:01:26","date_gmt":"2021-10-27T08:01:26","guid":{"rendered":"https:\/\/zjarr.tv\/?p=214028"},"modified":"2021-10-27T10:01:26","modified_gmt":"2021-10-27T08:01:26","slug":"si-nisi-facebook-ti-reduktoje-mesazhet-kunder-vaksinave-dalin-dokumentet-sekrete","status":"publish","type":"post","link":"http:\/\/zjarr.tv\/sq\/si-nisi-facebook-ti-reduktoje-mesazhet-kunder-vaksinave-dalin-dokumentet-sekrete\/","title":{"rendered":"Si nisi Facebook t’i reduktoj\u00eb mesazhet kund\u00ebr vaksinave: Dalin dokumentet sekrete"},"content":{"rendered":"

Uashington\u00a0<\/strong>– N\u00eb mars, nd\u00ebrsa pretendimet p\u00ebr rreziqet dhe joefektivitetin e vaksinave t\u00eb koronavirusit u p\u00ebrhap\u00ebn n\u00ebp\u00ebr mediat sociale dhe minuan p\u00ebrpjekjet p\u00ebr t\u00eb ndaluar p\u00ebrhapjen e virusit, disa punonj\u00ebs t\u00eb Facebook menduan se kishin gjetur nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb ndihmuar. Duke ndryshuar m\u00ebnyr\u00ebn se si renditen postimet p\u00ebr vaksinat n\u00eb burimet e lajmeve t\u00eb njer\u00ebzve, studiuesit n\u00eb kompani kuptuan se mund t\u00eb kufizonin informacionin e g\u00ebnjesht\u00ebrt q\u00eb shihnin individ\u00ebt p\u00ebr vaksinat dhe se mund t’u ofronin p\u00ebrdoruesve, mesazhe nga burime t\u00eb ligjshme si Organizata Bot\u00ebrore e Sh\u00ebndet\u00ebsis\u00eb.<\/p>\n

\u201cDuke pasur parasysh k\u00ebto rezultate, un\u00eb po supozoj se po shpresojm\u00eb t\u00eb publikojm\u00eb ASAP\u201d, shkroi nj\u00eb punonj\u00ebs i Facebook p\u00ebr memon e brendshme n\u00eb lidhje me studimin. N\u00eb vend t\u00eb k\u00ebsaj, Facebook hoqi disa sugjerime nga studimi. Ndryshime t\u00eb tjera nuk u b\u00ebn\u00eb deri n\u00eb prill. Kur nj\u00eb studiues tjet\u00ebr i Facebook sugjeroi \u00e7aktivizimin e disa komenteve n\u00eb postimet e vaksinave n\u00eb mars derisa platforma t\u00eb mund t\u00eb b\u00ebnte nj\u00eb pun\u00eb m\u00eb t\u00eb mir\u00eb p\u00ebr t\u2019u marr\u00eb me mesazhet kund\u00ebr vaksin\u00ebs q\u00eb fshiheshin n\u00ebp\u00ebr to, ai propozim u injorua n\u00eb at\u00eb koh\u00eb. \u00a0Kritik\u00ebt thon\u00eb se arsyeja pse Facebook qe i ngadalt\u00eb \u00a0p\u00ebr t\u00eb nd\u00ebrmarr\u00eb veprime mbi idet\u00eb \u00ebsht\u00eb e thjesht\u00eb: Gjigandi i teknologjis\u00eb shqet\u00ebsohej se mund t\u00eb ndikonte n\u00eb fitimet e kompanis\u00eb. \u201cPse nuk i hiqni komentet? Sepse angazhimi \u00ebsht\u00eb e vetmja gj\u00eb q\u00eb ka r\u00ebnd\u00ebsi,\u201d tha Imran Ahmed, CEO i Qendr\u00ebs Kund\u00ebr Urrejtjes Dixhitale, nj\u00eb grup mbik\u00ebqyr\u00ebs interneti. “Ajo t\u00ebrheq v\u00ebmendjen dhe v\u00ebmendja \u00ebsht\u00eb e barabart\u00eb me nguljen e syve dhe kjo, \u00a0baraz me t\u00eb ardhurat nga reklamat.” N\u00eb nj\u00eb deklarat\u00eb t\u00eb d\u00ebrguar me email, Facebook tha se ka b\u00ebr\u00eb “p\u00ebrparim t\u00eb konsideruesh\u00ebm” k\u00ebt\u00eb vit me uljen e dezinformatave mbi vaksinat n\u00eb burimet e lajmeve t\u00eb p\u00ebrdoruesve.<\/p>\n

Diskutimet e brendshme t\u00eb Facebook-ut u m\u00ebsua n\u00eb zbulimet e b\u00ebra nga Komisioni i Siguris\u00eb dhe K\u00ebmbimit dhe iu dor\u00ebzuan Kongresit n\u00eb form\u00eb t\u00eb redaktuar nga ish-punonj\u00ebsja e Facebook q\u00eb u b\u00eb sinjalizuese, Frances Haugen. Versionet e redaktuara t\u00eb marra nga Kongresi u mor\u00ebn nga nj\u00eb konsorcium agjencish lajmesh, p\u00ebrfshir\u00eb Associated Press. Koleksioni i dokumenteve tregon se n\u00eb mes t\u00eb pandemis\u00eb, Facebook hetoi me kujdes se si platformat e tij p\u00ebrhapin dezinformata rreth vaksinave q\u00eb shp\u00ebtojn\u00eb jet\u00eb. Ai gjithashtu tregoi se punonj\u00ebsit sugjeruan rregullisht zgjidhje p\u00ebr t\u00eb luftuar p\u00ebrmbajtjen kund\u00ebr vaksinave n\u00eb faqe, por pa dobi. \u00a0Wall Street Journal raportoi p\u00ebr disa nga p\u00ebrpjekjet e Facebook p\u00ebr t’u marr\u00eb me komentet kund\u00ebr vaksinave muajin e kaluar. P\u00ebrgjigja e Facebook ngre pyetje n\u00ebse kompania i jepte p\u00ebrpar\u00ebsi polemikave dhe ndarjeve mbi sh\u00ebndetin e p\u00ebrdoruesve t\u00eb saj.<\/p>\n

“K\u00ebta njer\u00ebz po shesin frik\u00eb dhe zem\u00ebrim,” tha Roger McNamee, nj\u00eb kapitalist sip\u00ebrmarr\u00ebs i Silicon Valley dhe investitor i hersh\u00ebm n\u00eb Facebook, i cili tani \u00ebsht\u00eb nj\u00eb kritik i z\u00ebsh\u00ebm. \u201cNuk \u00ebsht\u00eb nj\u00eb rast\u00ebsi. \u00cbsht\u00eb nj\u00eb model biznesi.\u201d Facebook zakonisht i rendit postimet sipas angazhimit t\u00eb mas\u00ebs – numrit total t\u00eb p\u00eblqimeve, mosp\u00eblqimeve, komenteve dhe rishp\u00ebrndarjeve. Kjo skem\u00eb renditjeje mund t\u00eb funksionoj\u00eb mir\u00eb p\u00ebr subjekte t\u00eb pad\u00ebmshme si recetat, fotot e qenve ose k\u00ebng\u00ebt m\u00eb t\u00eb fundit virale. Por vet\u00eb dokumentet e Facebook tregojn\u00eb se kur b\u00ebhet fjal\u00eb p\u00ebr \u00e7\u00ebshtje problematike t\u00eb sh\u00ebndetit publik si vaksinat, renditja e bazuar n\u00eb angazhimin e mas\u00ebs thekson vet\u00ebm polarizimin, mosmarr\u00ebveshjen dhe dyshimin.<\/p>\n

P\u00ebr t\u00eb studiuar m\u00ebnyrat p\u00ebr t\u00eb reduktuar dezinformimin mbi vaksinat, studiuesit e Facebook ndryshuan m\u00ebnyr\u00ebn se si renditen postimet p\u00ebr m\u00eb shum\u00eb se 6,000 p\u00ebrdorues n\u00eb SHBA, Meksik\u00eb, Brazil dhe Filipine. N\u00eb vend q\u00eb t\u00eb shihnin postime rreth vaksinave q\u00eb u zgjodh\u00ebn n\u00eb baz\u00eb t\u00eb popullaritetit t\u00eb tyre, k\u00ebta p\u00ebrdorues po shikonin mesazhe t\u00eb zgjedhura q\u00eb tregonin besueshm\u00ebrin\u00eb e tyre. Rezultatet ishin befasuese: nj\u00eb r\u00ebnie gati 12% e p\u00ebrmbajtjes q\u00eb b\u00ebnte q\u00eb pretendimet t\u00eb mohoheshin nga kontrolluesit e fakteve \u00a0dhe nj\u00eb rritje prej 8% n\u00eb p\u00ebrmbajtje nga organizatat autoritete t\u00eb sh\u00ebndetit publik si OBSH ose Qendrat e SHBA p\u00ebr Kontrollin e S\u00ebmundjeve. Ata p\u00ebrdorues gjithashtu pat\u00ebn nj\u00eb r\u00ebnie prej 7% n\u00eb nd\u00ebrveprimet negative n\u00eb faqe.<\/p>\n

Punonj\u00ebsit n\u00eb kompani reaguan ndaj studimit shum\u00eb, sipas shk\u00ebmbimeve t\u00eb brendshme t\u00eb p\u00ebrfshira n\u00eb dokumentet e sinjalizuesit. “A ka ndonj\u00eb arsye q\u00eb ne t\u00eb mos e b\u00ebjm\u00eb?” \u2013 shkroi nj\u00eb punonj\u00ebs i Facebook n\u00eb nj\u00eb memo t\u00eb brendshme q\u00eb p\u00ebrshkruan se si platforma mund t\u00eb frenoj\u00eb p\u00ebrmbajtjen kund\u00ebr vaksinave. Facebook tha se zbatoi shum\u00eb nga gjetjet e k\u00ebtij studimit \u2013 por pas nj\u00eb muaji, nj\u00eb vones\u00eb q\u00eb erdhi n\u00eb nj\u00eb faz\u00eb ky\u00e7e t\u00eb p\u00ebrhapjes globale t\u00eb vaksin\u00ebs. N\u00eb nj\u00eb deklarat\u00eb, z\u00ebdh\u00ebn\u00ebsja e kompanis\u00eb Dani Lever tha se dokumentet e brendshme “nuk p\u00ebrfaq\u00ebsojn\u00eb p\u00ebrparimin e konsideruesh\u00ebm q\u00eb kemi b\u00ebr\u00eb q\u00eb nga ajo koh\u00eb n\u00eb promovimin e informacionit t\u00eb besuesh\u00ebm n\u00eb lidhje me COVID-19 dhe zgjerimin e politikave tona p\u00ebr t\u00eb hequr dezinformatat m\u00eb t\u00eb d\u00ebmshme<\/p>\n

Kompania tha gjithashtu se iu desh koh\u00eb p\u00ebr t\u00eb shqyrtuar dhe zbatuar ndryshimet. Megjithat\u00eb, nevoja p\u00ebr t\u00eb vepruar urgjentisht nuk mund t\u00eb ishte m\u00eb e qart\u00eb: n\u00eb at\u00eb koh\u00eb, shtetet n\u00eb t\u00eb gjith\u00eb SHBA-n\u00eb po shp\u00ebrndanin vaksina p\u00ebr m\u00eb t\u00eb rrezikuarit e tyre – t\u00eb moshuarit dhe t\u00eb s\u00ebmur\u00ebt. Dhe zyrtar\u00ebt e sh\u00ebndetit publik ishin t\u00eb shqet\u00ebsuar. Vet\u00ebm 10% e popullsis\u00eb kishte marr\u00eb doz\u00ebn e par\u00eb t\u00eb nj\u00eb vaksine . Dhe nj\u00eb e treta e amerikan\u00ebve po mendonin t\u00eb anashkalonin plot\u00ebsisht goditjen, sipas nj\u00eb sondazhi nga Qendra Associated Press-NORC p\u00ebr K\u00ebrkimin e \u00c7\u00ebshtjeve Publike. Pavar\u00ebsisht nga kjo, punonj\u00ebsit e Facebook pranuan se nuk e kishin iden\u00eb se sa e keqe ishte ndjenja kund\u00ebr vaksin\u00ebs n\u00eb seksionet e komenteve n\u00eb postimet n\u00eb Facebook. Por hulumtimi i kompanis\u00eb n\u00eb shkurt zbuloi se deri n\u00eb 60% e komenteve n\u00eb postimet e vaksinave ishin kund\u00ebr vaksin\u00ebs ose ngurrues.<\/p>\n

“Ky \u00ebsht\u00eb nj\u00eb problem i madh dhe ne duhet ta rregullojm\u00eb at\u00eb,” thuhej n\u00eb prezantimin e 9 marsit.\u00a0 Akoma m\u00eb keq, punonj\u00ebsit e kompanis\u00eb pranuan se nuk kishin mund\u00ebsi t’i kapnin ato komente. Dhe n\u00ebse do ta b\u00ebnin, Facebook nuk kishte nj\u00eb politik\u00eb n\u00eb fuqi p\u00ebr t\u00eb hequr komentet. Politika falas p\u00ebr t\u00eb gjith\u00eb po i lejonte p\u00ebrdoruesit t\u00eb mbysnin mesazhet p\u00ebr vaksinat nga mediat ose organizatat humanitare, me komente negative. Nj\u00eb banor\u00a0i Los Anxhelosit, Derek Beres, nj\u00eb autor dhe instruktor fitnesi, e pa\u00a0p\u00ebrmbajtjen kund\u00ebr vaksinave t\u00eb lul\u00ebzonte\u00a0n\u00eb komente sa her\u00eb q\u00eb promovonte imunizimet n\u00eb llogarit\u00eb e tij n\u00eb Instagram, e cila \u00ebsht\u00eb n\u00eb pron\u00ebsi t\u00eb Facebook.<\/p>\n

N\u00eb fillim t\u00eb k\u00ebtij viti, kur Beres postoi nj\u00eb foto t\u00eb vet\u00ebn duke b\u00ebr\u00eb vaksin\u00ebn, disa n\u00eb mediat sociale i than\u00eb atij se me gjas\u00eb do t\u00eb vdiste pas gjasht\u00eb muajsh.\u00a0\u00a0Disa punonj\u00ebs t\u00eb Facebook-ut kishin nj\u00eb ide. Nd\u00ebrsa kompania punonte p\u00ebr t\u00eb hartuar nj\u00eb plan p\u00ebr t\u00eb frenuar t\u00eb gjith\u00eb ndjesit\u00eb kund\u00ebr vaksin\u00ebs n\u00ebp\u00ebr komente, pse t\u00eb mos \u00e7aktivizoni fare komentimin e postimeve? “Shum\u00eb i interesuar n\u00eb propozimin tuaj p\u00ebr t\u00eb hequr T\u00cb GJITHA komentet n\u00eb linj\u00eb p\u00ebr postimet e vaksinave, si nj\u00eb zgjidhje ndaluese derisa t\u00eb mund t\u00eb zbulojm\u00eb mjaftuesh\u00ebm n\u00eb komente p\u00ebr t\u00eb rafinuar heqjen ton\u00eb,” shkroi nj\u00eb punonj\u00ebs i Facebook m\u00eb 2 mars. Sugjerimi nuk shkoi askund deri n\u00eb mes t\u00eb prillit, kur Lever tha se kompania ndaloi s\u00eb shfaquri paraprakisht komentet popullore\u00a0n\u00eb postimet e vaksinave.<\/p>\n

N\u00eb vend t\u00eb k\u00ebsaj, CEO i Facebook Mark Zuckerberg njoftoi m\u00eb 15 mars se kompania do t\u00eb filloj\u00eb t\u00eb etiketoj\u00eb postimet n\u00eb lidhje me vaksinat q\u00eb i p\u00ebrshkruan ato si t\u00eb sigurta. Vendimi i lejoi Facebook-ut t\u00eb vazhdoj\u00eb t\u00eb ket\u00eb angazhim t\u00eb lart\u00eb p\u00ebrdoruesish- dhe p\u00ebrfundimisht t\u00eb p\u00ebrfitoj\u00eb – nga komentet kund\u00ebr vaksin\u00ebs, tha Ahmed i Qendr\u00ebs p\u00ebr Kund\u00ebr urrejtjes Dixhitale. \u201cAta po p\u00ebrpiqeshin t\u00eb gjenin m\u00ebnyra p\u00ebr t\u00eb mos reduktuar klientel\u00ebn, por n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb ta b\u00ebnin t\u00eb dukej sikur po p\u00ebrpiqeshin t\u00eb b\u00ebnin disa l\u00ebvizje drejt pastrimit t\u00eb problemeve q\u00eb shkaktuan,\u201d tha ai. “\u00cbsht\u00eb joreale t\u00eb pres\u00ebsh q\u00eb nj\u00eb kompani shum\u00eb miliarda dollar\u00ebshe si Facebook t\u00eb ndryshoj\u00eb vullnetarisht nj\u00eb sistem q\u00eb \u00ebsht\u00eb d\u00ebshmuar t\u00eb jet\u00eb kaq fitimprur\u00ebs, tha Dan Brahmy, CEO i Cyabra, nj\u00eb firm\u00eb teknologjike izraelite q\u00eb analizon rrjetet e mediave sociale dhe dezinformatat. Brahmy tha se rregulloret e qeveris\u00eb mund t\u00eb jen\u00eb e vetmja gj\u00eb q\u00eb mund ta detyroj\u00eb Facebook-un t\u00eb veproj\u00eb.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Uashington\u00a0– N\u00eb mars, nd\u00ebrsa pretendimet p\u00ebr rreziqet dhe joefektivitetin e vaksinave t\u00eb koronavirusit u p\u00ebrhap\u00ebn n\u00ebp\u00ebr mediat sociale dhe minuan p\u00ebrpjekjet p\u00ebr t\u00eb ndaluar p\u00ebrhapjen e virusit, disa punonj\u00ebs t\u00eb Facebook menduan se kishin gjetur nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb ndihmuar. Duke ndryshuar m\u00ebnyr\u00ebn se si renditen postimet p\u00ebr vaksinat n\u00eb burimet e lajmeve t\u00eb njer\u00ebzve, […]<\/p>\n","protected":false},"author":2020,"featured_media":214032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,5380,231],"tags":[451],"class_list":{"0":"post-214028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitet","8":"category-kryesore","9":"category-lajme","10":"tag-lajme-zjarr"},"_links":{"self":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/214028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/users\/2020"}],"replies":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/comments?post=214028"}],"version-history":[{"count":0,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/214028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media\/214032"}],"wp:attachment":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media?parent=214028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/categories?post=214028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/tags?post=214028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}