Dy dekada m\u00eb par\u00eb, kur pyesje f\u00ebmij\u00ebt se \u00e7far\u00eb donin t\u00eb b\u00ebheshin kur t\u00eb rriteshin, do t\u00eb prisnit disa nga p\u00ebrgjigjet klasike si \u201castronaut\u201d, \u201cm\u00ebsuese\u201d, \u201cbalerin\u00eb\u201d, \u201cdoktor\u201d, etj. N\u00eb dit\u00ebt e sotme, shum\u00eb p\u00ebrgjigje do t\u00eb v\u00ebrviten rreth yjeve t\u00eb mediave sociale: Dua t\u00eb b\u00ebhem si\u2026<\/p>\n
Sipas nj\u00eb studimi bot\u00ebror nga MediaKix, rreth nj\u00eb e treta e f\u00ebmij\u00ebve dhe adoleshent\u00ebve aspirojn\u00eb t\u00eb jen\u00eb YouTuber t\u00eb njohur nj\u00eb dit\u00eb. P\u00ebr m\u00eb tep\u00ebr, nj\u00eb sondazh i kryer nga \u201cBloomberg\u201d tregoi se 86% e t\u00eb rinjve n\u00eb Amerik\u00eb do t\u00eb donin t\u00eb ishin influencues t\u00eb mediave sociale. Nuk mbetet pas as Shqip\u00ebria.<\/p>\n
Megjith\u00ebse ky num\u00ebr n\u00eb rritje na duket i \u00e7uditsh\u00ebm, ka nj\u00eb arsye t\u00eb mir\u00eb p\u00ebr t\u00eb: rritja e platformave t\u00eb mediave sociale si YouTube, TikTok dhe Instagram. Nd\u00ebrsa k\u00ebto platforma u rrit\u00ebn n\u00eb madh\u00ebsi, njer\u00ebzit e zakonsh\u00ebm pat\u00ebn mund\u00ebsin\u00eb t\u00eb b\u00ebheshin personazhe t\u00eb famsh\u00ebm dhe ata duhet t\u00eb ishin krijues duke e b\u00ebr\u00eb k\u00ebt\u00eb.<\/p>\n
Dhe p\u00ebrfitimi real erdhi shum\u00eb shpejt. Marka, dyqane etj., u vetofruan p\u00ebr t\u00eb paguar k\u00ebta njer\u00ebz p\u00ebr reklam\u00eb dixhitale dhe format jan\u00eb t\u00eb shumta, duke nisur nga kleringu.<\/p>\n
Madh\u00ebsia e tregut t\u00eb platform\u00ebs globale t\u00eb marketingut t\u00eb influencuesve u vler\u00ebsua n\u00eb 10.39 miliard\u00eb dollar\u00eb n\u00eb vitin 2021 dhe pritet t\u00eb arrij\u00eb n\u00eb 14.27 miliard\u00eb dollar\u00eb n\u00eb vitin 2022. Kaq mjafton p\u00ebr t\u00eb kuptuar se \u00e7far\u00eb drejtimi po merr ky profesion.<\/p>\n
Por si lindi dhe si \u00ebsht\u00eb tregu aktualisht n\u00eb Shqip\u00ebri?<\/p>\n
Duhet t\u00eb kemi parasysh se influencuesit kan\u00eb ekzistuar gjithmon\u00eb, edhe para televizionit dhe internetit. N\u00eb mesjet\u00eb, ata ishin njer\u00ebz t\u00eb pasur dhe mbret\u00ebr q\u00eb kishin fuqin\u00eb t\u00eb ndikonin n\u00eb vendime dhe t\u00eb ndryshonin bot\u00ebn. Pas revolucionit industrial, ne filluam t\u00eb shihnim pjes\u00ebt e para t\u00eb kultur\u00ebs moderne pop \u2013 njer\u00ebz q\u00eb u b\u00ebn\u00eb t\u00eb famsh\u00ebm p\u00ebr at\u00eb q\u00eb b\u00ebnin dhe p\u00ebr at\u00eb q\u00eb besonin.<\/p>\n
N\u00eb shekullin e 20-t\u00eb, filloi epoka e Hollivudit dhe ne pam\u00eb krijimin e ikonave si Marilyn Monroe dhe aktori\/burri i Marlboro, Christian Haren. Vitet \u201860 dhe \u201870 ishin koh\u00ebt e yjeve t\u00eb rock; njer\u00ebz q\u00eb protestuan kund\u00ebr qeverive, k\u00ebnduan himne t\u00eb paharrueshme dhe vdiq\u00ebn shum\u00eb t\u00eb rinj. N\u00eb vitet \u201980 dhe \u201990, pam\u00eb shfaqjen e sportist\u00ebve dhe modeleve t\u00eb superyjeve, pasi Michael Jordan dhe Naomi Campbell mor\u00ebn kultur\u00ebn pop.<\/p>\n
M\u00eb pas, arrit\u00ebm n\u00eb epok\u00ebn e \u201creality TV\u201d ku njer\u00ebz si Kim Kardashian dhe Paris Hilton u b\u00ebn\u00eb superyje, p\u00ebr shkak t\u00eb personalitetit t\u00eb tyre dhe stilit t\u00eb jetes\u00ebs arg\u00ebtuese. Dhe tani, ne jemi n\u00eb koh\u00ebn e ndikuesve (ve\u00e7an\u00ebrisht mikro dhe nano-ndikues) ku \u00e7dokush mund t\u00eb b\u00ebhet i famsh\u00ebm dhe t\u00eb ndikoj\u00eb te t\u00eb tjer\u00ebt. Media e par\u00eb sociale q\u00eb krijoi nj\u00eb lidhje midis markave dhe influencuesve ishte YouTube.<\/p>\n
Megjithat\u00eb, Instagram i \u00e7oi partneritetet n\u00eb nj\u00eb nivel tjet\u00ebr dhe e b\u00ebri realitet karrier\u00ebn e nj\u00eb influencuesi p\u00ebr shum\u00eb njer\u00ebz.<\/p>\n
Pasi kompanit\u00eb zbuluan se sa i fuqish\u00ebm mund t\u00eb jet\u00eb nj\u00eb mjet marketingu Instagram, ata filluan ta p\u00ebrdorin at\u00eb gjithnj\u00eb e m\u00eb shpesh, s\u00eb pari duke krijuar llogarit\u00eb e tyre, duke ndar\u00eb postimet dhe videot n\u00eb Instagram, duke nisur fushata reklamash, etj., dhe m\u00eb pas p\u00ebrmes ndikuesve dhe p\u00ebrmbajtjeve t\u00eb sponsorizuara. N\u00eb dit\u00ebt e sotme, n\u00ebse keni nj\u00eb vend p\u00ebr t\u00eb cilin krijoni p\u00ebrmbajtje, mund t\u00eb pozicionoheni si nj\u00eb nano-ndikues dhe potencialisht t\u00eb filloni t\u00eb merrni marr\u00ebveshje dhe partneritete t\u00eb markave.<\/p>\n
N\u00ebse dikush m\u00eb pas vendos t\u2019i p\u00ebrkushtohet, duke krijuar m\u00eb shum\u00eb p\u00ebrmbajtje me cil\u00ebsi t\u00eb lart\u00eb dhe m\u00eb shum\u00eb fokus n\u00eb pun\u00ebn me algoritmet, numri i ndjek\u00ebsve t\u00eb tyre mund t\u00eb rritet, duke i dh\u00ebn\u00eb m\u00eb shum\u00eb mund\u00ebsi p\u00ebr marr\u00ebveshje markash.<\/p>\n
Kjo \u00ebsht\u00eb m\u00ebnyra se si shum\u00eb influencues t\u00eb famsh\u00ebm arrit\u00ebn atje ku jan\u00eb \u2013 ata filluan t\u00eb b\u00ebjn\u00eb di\u00e7ka q\u00eb e duan (P.sh.: tutorial\u00eb make-up, sugjerime p\u00ebr veshje t\u00eb mod\u00ebs, vlog p\u00ebr tematika t\u00eb ndryshme etj). M\u00eb pas, me nj\u00ebfar\u00eb konsistence, ata fituan ndjek\u00ebs dhe pat\u00ebn mund\u00ebsin\u00eb t\u00eb b\u00ebnin postime t\u00eb sponsorizuara n\u00eb Instagram me marka t\u00eb ndryshme.<\/p>\n
P\u00ebr konsumator\u00ebt, influencuesit jan\u00eb nj\u00ebkoh\u00ebsisht nj\u00eb reklam\u00eb e mir\u00eb dhe nj\u00eb mik i besuar. P\u00ebr nd\u00ebrmjet\u00ebsit midis tyre dhe markave, ata jan\u00eb nj\u00eb mjet i volitsh\u00ebm. P\u00ebr pronar\u00ebt e markave, ata po b\u00ebhen nj\u00eb kanal mjaft i r\u00ebnd\u00ebsish\u00ebm drejt konsumator\u00ebve t\u00eb rinj, t\u00eb cil\u00ebt do t\u00eb jen\u00eb p\u00ebrgjegj\u00ebs p\u00ebr 70% t\u00eb shpenzimeve globale n\u00eb mallrat luksoze, deri n\u00eb vitin 2025, sipas firm\u00ebs s\u00eb konsulenc\u00ebs \u201cBain\u201d. Pandemia duket se e ka b\u00ebr\u00eb edhe m\u00eb shum\u00eb fitimprur\u00ebse industrin\u00eb, pasi njer\u00ebzit kan\u00eb filluar t\u00eb p\u00ebrdorin m\u00eb shum\u00eb telefonat e tyre smartphone.<\/p>\n
Profesion i mir\u00ebfillt\u00eb..?<\/p>\n
Kjo lloj \u201cfame aksidentale\u201d \u00ebsht\u00eb ndoshta nj\u00eb gj\u00eb e s\u00eb kaluar\u00ebs. Aktualisht, shumica e njer\u00ebzve nuk b\u00ebhen rast\u00ebsisht ndikues; shum\u00eb influencues jan\u00eb njer\u00ebz publik\u00eb n\u00eb profesione t\u00eb ndryshme dhe kjo u jep atyre mund\u00ebsin\u00eb t\u00eb jen\u00eb ende m\u00eb t\u00eb njohur. Disa mund t\u00eb punojn\u00eb me nj\u00eb agjenci marketingu, ose kan\u00eb p\u00ebrvoj\u00eb n\u00eb industri q\u00eb u jep njohurit\u00eb e nevojshme p\u00ebr menaxhimin e mediave sociale n\u00eb m\u00ebnyr\u00ebn m\u00eb t\u00eb mir\u00eb t\u00eb mundshme.<\/p>\n
Instagram-i i b\u00ebri njer\u00ebzit t\u00eb besojn\u00eb se mund t\u00eb fitojn\u00eb para nga investimi n\u00eb platform\u00eb dhe kanalizimi i krijimtaris\u00eb dhe pasionit t\u00eb tyre. Tani, njer\u00ebzit shohin t\u00eb nj\u00ebjtin lloj potenciali n\u00eb TikTok \u2013 mund\u00ebsin\u00eb p\u00ebr t\u2019u b\u00ebr\u00eb nj\u00eb fytyr\u00eb e njohur, duke ndar\u00eb mendimet tuaja, ose duke u arg\u00ebtuar. Rritja e Instagram-it, dhe k\u00ebshtu ndikuesit n\u00eb Instagram, v\u00ebrtet ndryshuan m\u00ebnyr\u00ebn se si njer\u00ebzit i shohin karrierat.<\/p>\n
Pse njer\u00ebzit duan t\u00eb b\u00ebhen ndikues? Si\u00e7 e p\u00ebrmend\u00ebm m\u00eb par\u00eb, shum\u00eb t\u00eb rinj n\u00eb mosh\u00eb madhore tani deklarojn\u00eb se duan t\u00eb ken\u00eb nj\u00eb karrier\u00eb si ndikues dhe \u00ebsht\u00eb e leht\u00eb t\u00eb kuptohet pse. Para s\u00eb gjithash, krijimi i p\u00ebrmbajtjes n\u00eb internet \u00ebsht\u00eb arg\u00ebtues dhe t\u00eb jep lirin\u00eb krijuese.<\/p>\n
Shum\u00eb njer\u00ebz postojn\u00eb gj\u00ebra n\u00eb internet pa u paguar ndonj\u00ebher\u00eb. P\u00ebr m\u00eb tep\u00ebr, stili i jetes\u00ebs s\u00eb ndikuesve duket shum\u00eb m\u00eb emocionues sesa t\u00eb ulesh n\u00eb nj\u00eb tavolin\u00eb dhe t\u00eb punosh 9:00-5:00 n\u00eb nj\u00eb zyr\u00eb. Ka kaq shum\u00eb gj\u00ebra pozitive q\u00eb vijn\u00eb nga t\u00eb qen\u00ebt ndikues dhe me dixhitalizimin e shpejt\u00eb t\u00eb bot\u00ebs, kjo pun\u00eb nuk \u00ebsht\u00eb m\u00eb thjesht fantazi kalimtare, por nj\u00eb zgjedhje e q\u00ebndrueshme karriere.<\/p>\n
Si \u00ebsht\u00eb puna e influencuesit n\u00eb Shqip\u00ebri?<\/p>\n
Nj\u00eb kompani i drejtohet nj\u00eb influencuesi dhe duke prezantuar produktin apo sh\u00ebrbimin, nj\u00ebkoh\u00ebsisht k\u00ebrkon t\u00eb dh\u00ebna sasiore t\u00eb personit n\u00eb fjal\u00eb, sa ndjek\u00ebs ka, sa trafik gjeneron, \u00e7far\u00eb fushatash ka b\u00ebr\u00eb m\u00eb par\u00eb dhe \u00e7far\u00eb ndikimi ka pasur etj. Nga ana tjet\u00ebr, influencuesi informohet p\u00ebr kompanin\u00eb dhe produktet\/sh\u00ebrbimet q\u00eb ka.<\/p>\n
Vendoset \u00e7mimi. N\u00eb fillim, \u00e7mimet bazoheshin n\u00eb \u00e7mimet e reklamave n\u00eb print, nj\u00eb lloj konvertimi i numrit t\u00eb kopjeve me numrin e leximeve. Me kalimin e viteve, tregu nisi t\u00eb maturohej dhe \u00e7mimet t\u00eb unifikoheshin. Megjithat\u00eb, ka diferenca n\u00eb format e fushatave q\u00eb b\u00ebhen dhe k\u00ebrkesat e vet\u00eb kompanive.<\/p>\n
Tomi Kallanxhi, drejtues i Big Media Expert, kompani e cila \u00ebsht\u00eb e fokusuar edhe n\u00eb marketingun dixhital, pohon p\u00ebr \u201cMonitor\u201d se tregu i influencuesve n\u00eb Shqip\u00ebri \u00ebsht\u00eb zhvilluar me kalimin e koh\u00ebs. N\u00eb loj\u00eb kan\u00eb hyr\u00eb agjencit\u00eb q\u00eb menaxhojn\u00eb komunikimin mes influencuesit dhe kompanive t\u00eb ndryshme. Sipas tij, me zhvillimin e bot\u00ebs dixhitale, \u00ebsht\u00eb zhvilluar m\u00eb tej ky treg.<\/p>\n
Kallanxhi pohon se marketingu dixhital ka z\u00ebn\u00eb pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb tort\u00ebs s\u00eb atij tradicional dhe kompanit\u00eb jan\u00eb gjithnj\u00eb e m\u00eb shum\u00eb t\u00eb orientuara drejt k\u00ebsaj forme marketimi.<\/p>\n
Format e bashk\u00ebpunimit me personazhe mediatike ose influencues jan\u00eb kryesisht t\u00eb strukturuara n\u00eb form\u00eb pakete, q\u00eb do t\u00eb thot\u00eb ofrohen disa sh\u00ebrbime, duke nisur nga shp\u00ebrndarje story, postime, reel (format e videove n\u00eb Instagram) dhe pagesat kan\u00eb arritur nga 250 euro p\u00ebr paket\u00eb n\u00eb 3500 euro.<\/p>\n
Pagesat, sipas tij, jan\u00eb n\u00eb var\u00ebsi jo t\u00eb numrit t\u00eb ndjek\u00ebsve, por t\u00eb impressions t\u00eb llogaritur n\u00eb periudha mujore, q\u00eb do t\u00eb thot\u00eb numri i her\u00ebve q\u00eb postet e nj\u00eb influencuesi shfaqen n\u00eb ekranin para ndjek\u00ebsve. Sigurisht, kriter i r\u00ebnd\u00ebsish\u00ebm \u00ebsht\u00eb edhe kategorizimi i natyr\u00ebs s\u00eb produktit me influencuesit: nj\u00eb modele nuk \u00ebsht\u00eb personi i p\u00ebrshtatsh\u00ebm p\u00ebr t\u00eb reklamuar nj\u00eb produkt p\u00ebr bebe.<\/p>\n
Situata n\u00eb Shqip\u00ebri<\/p>\n
Edhe pse n\u00eb dukje \u00ebsht\u00eb nj\u00eb trend i ri, n\u00eb fakt \u00ebsht\u00eb nj\u00eb fenomen i vjet\u00ebr sa vet\u00eb bota. K\u00ebshtu shprehet Suela Gjati, specialiste p\u00ebr marketingun dixhital.<\/p>\n
\u201cT\u00eb influencosh dik\u00eb p\u00ebr zgjedhjet q\u00eb b\u00ebn n\u00eb p\u00ebrditshm\u00ebri ka ndodhur q\u00eb n\u00eb koh\u00ebt e lashta, thjesht n\u00eb dit\u00ebt e sotme p\u00ebr shkak t\u00eb dixhitalizimit, individ\u00ebve q\u00eb ndikojn\u00eb t\u00eb tjer\u00ebt i \u00ebsht\u00eb dh\u00ebn\u00eb hap\u00ebsir\u00eb, z\u00eb, figur\u00eb, vler\u00eb dhe patjet\u00ebr shp\u00ebrblim ekonomik\u201d, \u2013 thot\u00eb ajo.<\/p>\n
Sesi ndikohet masa, ndodh n\u00eb dy m\u00ebnyra, shpjegon znj. Gjati.<\/p>\n
\u201cE para, njer\u00ebzit jan\u00eb influencuar nga t\u00eb tjer\u00eb njer\u00ebz q\u00eb ndodhen n\u00eb nj\u00eb pozicion socio-ekonomik m\u00eb t\u00eb lart\u00eb, p\u00ebr t\u00eb k\u00ebnaqur egon dhe p\u00ebr t\u2019u ndier n\u00eb nj\u00eb nivel m\u00eb t\u00eb lart\u00eb n\u00eb shoq\u00ebri. Sot, n\u00eb gjuh\u00ebn e marketingut ky quhet influencim vertikal.<\/p>\n
E dyta, njer\u00ebzit ndikohen nga t\u00eb tjer\u00eb njer\u00ebz, q\u00eb jan\u00eb n\u00eb t\u00eb nj\u00ebjtin nivel socio-ekonomik me ta, por i p\u00ebrkasin nj\u00eb grupi tjet\u00ebr shoq\u00ebror.<\/p>\n
Njer\u00ebzit priren t\u00eb marrin k\u00ebt\u00eb lloj ndikimi p\u00ebr t\u2019u ndier pjes\u00eb e k\u00ebtyre grupeve. Sot, n\u00eb gjuh\u00ebn e marketingut ky quhet influencim horizontal. E par\u00eb m\u00eb konkretisht me syrin e nj\u00eb biznesi n\u00eb koh\u00ebn e marketingut dixhital, influencimi vertikal ndodh zakonisht nga VIP-at dhe efektin m\u00eb t\u00eb madh e ka n\u00eb njohjen e emrit t\u00eb biznesit, ose brand a\u00ebareness. Kurse influencimi horizontal ndodh nga ata q\u00eb quhen \u201cmikro-influencer\u201d dhe efektin m\u00eb t\u00eb madh e kan\u00eb n\u00eb shitje direkte t\u00eb produktit apo sh\u00ebrbimit q\u00eb biznesi ofron\u201d, -shpjegon m\u00eb tej ajo.<\/p>\n
Sa i p\u00ebrket p\u00ebrzgjedhjes s\u00eb tyre, nuk ka nj\u00eb formul\u00eb fikse, thot\u00eb specialistja.<\/p>\n
E gjitha, sipas saj, varet nga strategjia e \u00e7do biznesi dhe \u00e7far\u00eb synon n\u00eb fund t\u00eb dit\u00ebs! N\u00ebse nj\u00eb biznes ka fokus t\u00eb rris\u00eb nd\u00ebrgjegj\u00ebsimin p\u00ebr emrin e tij (brand a\u00ebareness), zgjedh t\u00eb bashk\u00ebpunoj\u00eb me dik\u00eb q\u00eb ka nj\u00eb audienc\u00eb shum\u00eb t\u00eb gjer\u00eb edhe pse jo shum\u00eb n\u00eb p\u00ebrputhje me klientin q\u00eb ky biznes synon.<\/p>\n
Por, n\u00ebse biznesi ka si q\u00ebllim shitjen direkte, at\u00ebher\u00eb vendos t\u00eb bashk\u00ebpunoj\u00eb me nj\u00eb influencer me audienc\u00eb t\u00eb vog\u00ebl dhe shum\u00eb t\u00eb p\u00ebrqendruar q\u00eb p\u00ebrputhet me klientin e synuar t\u00eb biznesit.<\/p>\n
\u201cKonkretisht, nj\u00eb restorant q\u00eb ofron sh\u00ebrbim katering n\u00eb Elbasan dhe interesohet t\u00eb rris\u00eb shitjet, duhet m\u00eb shum\u00eb t\u00eb bashk\u00ebpunoj\u00eb me nj\u00eb influencer lokal, me pak ndjek\u00ebs, sesa me nj\u00eb VIP me shum\u00eb ndjek\u00ebs. Kjo p\u00ebr dy arsye: sh\u00ebrbimi q\u00eb biznesi ofron \u00ebsht\u00eb i kufizuar n\u00eb hap\u00ebsir\u00eb n\u00eb nj\u00eb rreze t\u00eb caktuar dhe fokusi m\u00eb i madh n\u00eb planin e marketingut \u00ebsht\u00eb te shitjet dhe jo te Brand a\u00ebareness.\u201d<\/p>\n
Megjithat\u00eb, sipas saj kan\u00eb shum\u00eb r\u00ebnd\u00ebsi edhe shifrat n\u00eb p\u00ebrzgjedhjen e nj\u00eb influencuesi:<\/p>\n
\u2013 numri i ndjek\u00ebsve (patjet\u00ebr t\u00eb jen\u00eb organik\u00eb dhe jo t\u00eb bler\u00eb)<\/p>\n
\u2013 ER (Engagement Rate), ndryshe niveli i angazhimit<\/p>\n
\u2013 Insights, disa tregues t\u00eb Instagram-it p\u00ebr shikueshm\u00ebrin\u00eb dhe angazhimin.<\/p>\n
\u2013 T\u00eb dh\u00ebnat demografike t\u00eb ndjek\u00ebsve si mosha, gjinia, vendndodhja, ndoshta dhe statusi civil.<\/p>\n
Sa i p\u00ebrket m\u00ebnyr\u00ebs s\u00eb pages\u00ebs s\u00eb influencuesit, jan\u00eb disa, n\u00eb var\u00ebsi t\u00eb marr\u00ebveshjes q\u00eb vendoset. M\u00ebnyrat m\u00eb t\u00eb zakonshme jan\u00eb k\u00ebto:<\/p>\n
Thjesht me produkt\/sh\u00ebrbim, ndryshe quhet klering.<\/p>\n
Produkte\/sh\u00ebrbime q\u00eb p\u00ebrdor influencuesi, plus pages\u00eb.<\/p>\n
3. Produkte\/sh\u00ebrbime falas plus nj\u00eb program affiliate ku influenceri shp\u00ebrblehet me p\u00ebrqindje nga shitjet q\u00eb b\u00ebhen me influenc\u00ebn e tij.<\/p>\n
Produkt\/sh\u00ebrbim falas plus pages\u00eb plus skem\u00eb affiliate.<\/p>\n
\u201cSa u p\u00ebrket \u00e7mimeve q\u00eb nj\u00eb influencues ka nuk flas dot me shifra konkrete, sepse \u00e7do gj\u00eb varet nga m\u00ebnyra e bashk\u00ebpunimit q\u00eb vendoset midis pal\u00ebve. Por, disa intervale do i them sa p\u00ebr t\u00eb pasur nj\u00eb orientim.<\/p>\n
\u2013 P\u00ebr influencer deri n\u00eb 10-15 mij\u00eb ndjek\u00ebs funksionon skema e par\u00eb e kleringut, ndoshta dhe pak pages\u00eb ekstra. Vlera totale (bashk\u00eb me vler\u00ebn e produkteve) p\u00ebr nj\u00eb postim shkon n\u00eb 50\u20ac.<\/p>\n
\u2013 P\u00ebr influencer 15-100 mij\u00eb ndjek\u00ebs funksionon skema 2 dhe 3, pra influenceri merr produktin\/sh\u00ebrbimin dhe nj\u00eb pages\u00eb shtes\u00eb ose shp\u00ebrblim n\u00eb baz\u00eb t\u00eb programeve affiliate. Vlera totale bashk\u00eb me produktet p\u00ebr nj\u00eb postim shkon nga 50\u20ac deri n\u00eb 300\u20ac.<\/p>\n
\u2013 P\u00ebr influencer mbi 100 mij\u00eb ndjek\u00ebs, shifrat q\u00eb duhen paguar jan\u00eb m\u00eb t\u00eb majme, por s\u00ebrish nuk jan\u00eb shum\u00eb t\u00eb larta p\u00ebr nj\u00eb biznes. Vlera totale p\u00ebr nj\u00eb postim shkon nga 300\u20ac deri ne 2500\u20ac.<\/p>\n
\u201cPor, si\u00e7 e theksova m\u00eb sip\u00ebr, nuk ka nj\u00eb formul\u00eb fikse as p\u00ebr pages\u00ebn, sepse ka nj\u00eb s\u00ebr\u00eb faktor\u00ebsh t\u00eb tjer\u00eb q\u00eb ndikojn\u00eb, p\u00ebrve\u00e7 ndjek\u00ebsve.<\/p>\n
Por, m\u00eb e r\u00ebnd\u00ebsishmja \u00ebsht\u00eb kimia q\u00eb influenceri do t\u00eb krijoj\u00eb me biznesin, n\u00eb m\u00ebnyr\u00eb q\u00eb \u00e7do reklam\u00eb e b\u00ebr\u00eb t\u00eb vij\u00eb sa m\u00eb organike dhe t\u00eb ket\u00eb ndikim\u201d, -p\u00ebrfundon znj. Gjati.<\/p>\n
Tregu, mes informalitetit<\/p>\n
Influencuesit mendohen se jan\u00eb lider\u00eb q\u00eb gjenerojn\u00eb tematika dhe vendosin tendencat n\u00eb mesin e nj\u00eb auditori ndjek\u00ebsish, duke i pozicionuar ato n\u00eb nj\u00eb drejtim t\u00eb caktuar, p\u00ebr t\u2019u partnerizuar me markat, mbi p\u00ebrmbajtjen e sponsorizuar. Ndikuesit po<\/p>\n
\u201ckonkurrojn\u00eb\u201d tregun e reklamave tradicionale dhe po p\u00ebrhapin mesazhin e nj\u00eb marke p\u00ebr audienc\u00ebn e synuar n\u00eb nj\u00eb m\u00ebnyr\u00eb autentike.<\/p>\n
Ndikuesit n\u00eb p\u00ebrgjith\u00ebsi fitojn\u00eb para nga miratimi i produkteve n\u00eb faqen e tyre \u2013 t\u00eb cilat duhet t\u00eb etiketohen qart\u00eb si reklama p\u00ebr shkak t\u00eb rregullave t\u00eb Autoritetit t\u00eb Standardeve t\u00eb Reklamimit. N\u00eb Shqip\u00ebri, tregu nuk \u00ebsht\u00eb ende i strukturuar dhe jo \u00e7do influencues punon formalisht.<\/p>\n
Sipas raportit t\u00eb Influencer Marketing Outlook 2020, pes\u00eb platformat kryesore t\u00eb mediave sociale p\u00ebr marketing me ndikim jan\u00eb: Instagram (82%), YouTube (41%), TikTok (23%), T\u00ebitter (23%), Facebook (5%). \/Monitor<\/p>\n","protected":false},"excerpt":{"rendered":"
Dy dekada m\u00eb par\u00eb, kur pyesje f\u00ebmij\u00ebt se \u00e7far\u00eb donin t\u00eb b\u00ebheshin kur t\u00eb rriteshin, do t\u00eb prisnit disa nga p\u00ebrgjigjet klasike si \u201castronaut\u201d, \u201cm\u00ebsuese\u201d, \u201cbalerin\u00eb\u201d, \u201cdoktor\u201d, etj. N\u00eb dit\u00ebt e sotme, shum\u00eb p\u00ebrgjigje do t\u00eb v\u00ebrviten rreth yjeve t\u00eb mediave sociale: Dua t\u00eb b\u00ebhem si\u2026 Sipas nj\u00eb studimi bot\u00ebror nga MediaKix, rreth nj\u00eb e […]<\/p>\n","protected":false},"author":2031,"featured_media":280308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,231,235],"tags":[],"class_list":{"0":"post-280307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitet","8":"category-lajme","9":"category-vendi"},"_links":{"self":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/280307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/users\/2031"}],"replies":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/comments?post=280307"}],"version-history":[{"count":0,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/280307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media\/280308"}],"wp:attachment":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media?parent=280307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/categories?post=280307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/tags?post=280307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}