Nga Lutfi Dervishi<\/p>\n
P\u00ebr t\u00eb kuptuar si jan\u00eb pun\u00ebt n\u00eb nj\u00eb vend, mund t\u00eb shoh\u00ebsh \u00e7far\u00eb reklamash transmetojn\u00eb televizionet. Aty kupton p\u00ebr nivelin e shoq\u00ebris\u00eb, konsumin, k\u00ebrkesat dhe ofertat q\u00eb ka tregu, produktet q\u00eb k\u00ebrkohen me shum\u00eb etj.<\/p>\n
Por \u00e7far\u00eb mund t\u00eb thuash p\u00ebr Absurdistanin, nj\u00eb vend ku reklamat e ila\u00e7eve dominojn\u00eb eterin nga m\u00ebngjesi n\u00eb mbr\u00ebmje?<\/p>\n
Me nj\u00eb bresh\u00ebri t\u00eb pam\u00ebshirshme reklamash, gjendja shpirt\u00ebrore e vendit jo vet\u00ebm q\u00eb ndikohet, por n\u00eb dukje diktohet nga k\u00ebto fushata agresive.<\/p>\n
Q\u00eb nga momenti kur lind dielli n\u00eb Absurdistan, val\u00ebt jan\u00eb t\u00eb mbushura me reklama q\u00eb promovojn\u00eb produkte t\u00eb ndryshme farmaceutike. Reklamat variojn\u00eb nga qet\u00ebsuesit e dhimbjeve p\u00ebr kockat e lodhura (dhe sipas reklam\u00ebs problemi me kockat nis n\u00eb mosh\u00ebn 25 vje\u00e7) deri te ila\u00e7et kund\u00ebr gripit q\u00eb premtojn\u00eb nj\u00eb sh\u00ebrim sa hap e mbyll syt\u00eb. Ila\u00e7et kund\u00ebr gripit paraqiten n\u00eb m\u00ebnyr\u00eb aq josh\u00ebse saq\u00eb t\u00eb vjen keq q\u00eb nuk t\u00eb ka z\u00ebn\u00eb gripi apo flama ose t\u00eb pakt\u00ebn covid-I. Pavar\u00ebsisht nga ora e dit\u00ebs, apo ngjarjet e m\u00ebdha q\u00eb kan\u00eb ndodhur, ka gjithmon\u00eb di\u00e7ka q\u00eb shitet p\u00ebrmes ekranit p\u00ebr t\u00eb leht\u00ebsuar dhimbjet, p\u00ebr t\u00eb qet\u00ebsuar stomakun, p\u00ebr t\u00eb b\u00ebr\u00eb zemr\u00ebn t\u00eb punoj\u00eb si motorr benci ose p\u00ebr t\u00eb ofruar leht\u00ebsim nga nj\u00eb s\u00ebr\u00eb s\u00ebmundjesh. Sikur t\u00eb mos mjaftojn\u00eb k\u00ebto \u201cpublicitete\u201d n\u00eb ekran shfaqen edhe mjek\u00ebt \u201cpopullor\u00eb\u201d q\u00eb me gjethe ferrash dhe bar, po po bar nga ai q\u00eb han\u00eb lop\u00ebt dhe jo ai q\u00eb ju shkon ju n\u00eb mendje, sh\u00ebrojn\u00eb s\u00ebmundje q\u00eb nga reumatizma deri te \u00e7lirimi nga kapja e xhindeve. Dikur n\u00eb Absurdistan thuhej se \u201c\u00e7do hall e ka nj\u00eb derman\u201d. Sot prania e vazhdueshme e k\u00ebtyre reklamave p\u00ebrforcon iden\u00eb te absurdistanasit se p\u00ebr \u00e7do shqet\u00ebsim ka nj\u00eb pilul\u00eb.<\/p>\n
Ekspert\u00ebt jan\u00eb n\u00eb m\u00ebdyshje!<\/p>\n
A kemi t\u00eb b\u00ebjm\u00eb me nj\u00eb shoq\u00ebri ku njer\u00ebzit jan\u00eb shum\u00eb t\u00eb fokusuar p\u00ebr sh\u00ebndetin dhe mir\u00ebqenien apo prania e madhe e reklamave sugjeron nj\u00eb ankth kolektiv p\u00ebr s\u00ebmundjet fizike, duke promovuar k\u00ebshtu nj\u00eb kultur\u00eb t\u00eb kujdesit p\u00ebr veten dhe v\u00ebmendjes se tepruar ndaj trupit?<\/p>\n
Nga ana tjet\u00ebr, nd\u00ebrkomb\u00ebtar\u00ebt n\u00eb Absurdistan jan\u00eb t\u00eb shqet\u00ebsuar se mos p\u00ebrhapja e kudondodhur e reklamave farmaceutike mund t\u00eb krijoj\u00eb nj\u00eb atmosfer\u00eb hipokondrie. (shqet\u00ebsim p\u00ebr sh\u00ebndetin pavar\u00ebsisht n\u00ebse je apo jo i s\u00ebmur\u00eb). Lumi i reklamave mund t\u00eb nxis\u00eb pa dashje ankthin, duke i bindur individ\u00ebt se jan\u00eb t\u00eb prekur nga e pakta nj\u00eb s\u00ebmundje ose jan\u00eb t\u00eb predispozuar p\u00ebr s\u00ebmundje t\u00eb ndryshme. Ky ekspozim i p\u00ebrhersh\u00ebm ndaj problemeve t\u00eb mundshme sh\u00ebndet\u00ebsore ka dh\u00ebn\u00eb dhe efektet e para. N\u00eb \u00e7do or\u00eb t\u00eb dit\u00ebs tani shfaqen njer\u00ebz me probleme t\u00eb dukshme t\u00eb sh\u00ebndetit mendor q\u00eb paraqiten her\u00eb si analist\u00eb, her\u00eb si ekspert\u00eb, her\u00eb si komentator\u00eb, por m\u00eb t\u00eb shumt\u00ebt e rasteve si \u201cavokat\u00eb\u201d. K\u00ebta t\u00eb ftuar japin mendime, por edhe zgjidhje p\u00ebr \u00e7do \u00e7\u00ebshtje q\u00eb rrok imagjinata e homo sapiensit.<\/p>\n
T\u00eb huajt n\u00eb k\u00ebt\u00eb vend, nuk arrijn\u00eb t\u00eb kuptojn\u00eb shtrirjen dhe intesitetin e reklamave p\u00ebr ila\u00e7et dhe vitaminat, nuk arrijn\u00eb t\u00eb kuptojn\u00eb as obsesionin popullor p\u00ebr ila\u00e7e dhe as faktin se biznesi i farmacive \u00ebsht\u00eb m\u00eb i suksesshmi n\u00eb vend.<\/p>\n
Hutesa vjen p\u00ebr faktin se ata kujtojn\u00eb se n\u00eb Absurdistan, \u201cSh\u00ebndet\u00ebsia \u00ebsht\u00eb falas\u201d, premtim q\u00eb vet\u00eb banor\u00ebt e Absurdistanit e kan\u00eb harruar<\/p>\n","protected":false},"excerpt":{"rendered":"
Nga Lutfi Dervishi P\u00ebr t\u00eb kuptuar si jan\u00eb pun\u00ebt n\u00eb nj\u00eb vend, mund t\u00eb shoh\u00ebsh \u00e7far\u00eb reklamash transmetojn\u00eb televizionet. Aty kupton p\u00ebr nivelin e shoq\u00ebris\u00eb, konsumin, k\u00ebrkesat dhe ofertat q\u00eb ka tregu, produktet q\u00eb k\u00ebrkohen me shum\u00eb etj. Por \u00e7far\u00eb mund t\u00eb thuash p\u00ebr Absurdistanin, nj\u00eb vend ku reklamat e ila\u00e7eve dominojn\u00eb eterin nga m\u00ebngjesi […]<\/p>\n","protected":false},"author":2037,"featured_media":308194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,364,5380,231,235],"tags":[],"class_list":{"0":"post-323856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitet","8":"category-koment-opinion","9":"category-kryesore","10":"category-lajme","11":"category-vendi"},"_links":{"self":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/323856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/users\/2037"}],"replies":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/comments?post=323856"}],"version-history":[{"count":1,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/323856\/revisions"}],"predecessor-version":[{"id":323857,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/323856\/revisions\/323857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media\/308194"}],"wp:attachment":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media?parent=323856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/categories?post=323856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/tags?post=323856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}