Gjykata e Lart\u00eb, pritet t\u00eb vler\u00ebsoj\u00eb mas\u00ebn e siguris\u00eb ndaj kryetarit t\u00eb bashkis\u00eb Tiran\u00eb, Erion Veliaj, i cili p\u00ebrballet me akuza p\u00ebr korrupsion dhe pastrim parash, nd\u00ebrkoh\u00eb ai ka nisur nj\u00eb fushat\u00eb t\u00eb kushtueshme PR-i jasht\u00eb vendit n\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb bindur publikun n\u00eb Shqip\u00ebri, nj\u00eb proces q\u00eb ngre pyetje mbi kufijt\u00eb mes informimit dhe manipulimit.<\/p>\n\n\n\n
Zyra ligjore britanike \u201cMishcon de Reya LLP\u201d dhe ajo amerikane \u201cKasowitz LLP\u201d, t\u00eb cilat deklarojn\u00eb se p\u00ebrfaq\u00ebsojn\u00eb kryetarin e Bashkis\u00eb s\u00eb Tiran\u00ebs, Erion Veliaj, publikuan t\u00eb mart\u00ebn, nj\u00eb raport ku pretendojn\u00eb se ai po mbahet n\u00eb burg n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb.<\/p>\n\n\n\n
Raporti, i cili nis me nj\u00eb citim t\u00eb Alistair Campbell \u2013 ish-k\u00ebshilltar p\u00ebr mediat i ish-kryeministrit britanik Tony Blair dhe i atij shqiptar Edi Rama, pretendon se mbajtja n\u00eb paraburgim e Veliajt shkel Konvent\u00ebn Evropiane p\u00ebr t\u00eb Drejtat e Njeriut.<\/p>\n\n\n\n
Nj\u00eb informacion i p\u00ebrmbledhur mbi k\u00ebt\u00eb raport ku vihej theksi n\u00eb \u2018arrestimin e padrejt\u00eb\u2019 t\u00eb Veliajt, u publikua po at\u00eb dit\u00eb n\u00eb disa rrjete mediatike t\u00eb studios amerikane, n\u00eb nj\u00eb mekaniz\u00ebm q\u00eb n\u00eb fush\u00ebn e komunikimit njihet si operacion i marr\u00ebdh\u00ebnieve me publikun (PR).<\/p>\n\n\n\n
Fillimisht lajmi mbi k\u00ebt\u00eb raport, u publikua n\u00eb nj\u00eb uebsajt (prnewswire) q\u00eb ofron sh\u00ebrbime me pages\u00eb, t\u00eb tilla si artikuj PR-i, nj\u00eb praktik\u00eb kjo e njohur tashm\u00eb n\u00eb bot\u00eb dhe m\u00eb pas duke cituar studion si ofrues i p\u00ebrmbajtjes dhe duke bashk\u00ebngjitur linkun e k\u00ebtij portali, ai u publikua dhe n\u00eb dy kanale TV lokale \u2013 pjes\u00eb t\u00eb rrjetit medias s\u00eb njohur amerikane Fox.<\/p>\n\n\n\n
Edhe pse n\u00eb kanalet fox5sandiego dhe fox56news publikimi sugjeronte se nuk b\u00ebhej fjal\u00eb p\u00ebr nj\u00eb lajm prodhuar nga redaksia, por ishte nj\u00eb deklarat\u00eb p\u00ebr shtyp e ofruar nga studio ligjore Kasowitz LLP, n\u00eb disa media shqiptare t\u00eb pozicionuara pran\u00eb Veliajt, titujt sugjeruan se raportit n\u00eb fjal\u00eb po i jepte \u2018jehon\u00eb\u2019 nj\u00eb media e madhe amerikane.<\/p>\n\n\n\n
\u201c\u2019Fox News jehon\u00eb lajmit t\u00eb studios ligjore t\u00eb Veliajt: Arrestimi i nj\u00eb t\u00eb zgjedhuri n\u00eb m\u00ebnyr\u00eb demokratike, i pajustifikuar\u201d,<\/em> shkruante nj\u00eb gazete n\u00eb Tiran\u00eb.<\/p>\n\n\n\n Kryebashkiaku Veliaj, ndodhet n\u00ebn mas\u00ebn e siguris\u00eb \u201carrest me burg\u201d q\u00eb pas arrestimit t\u00eb tij m\u00eb 10 shkurt me urdh\u00ebr t\u00eb Gjykat\u00ebs s\u00eb Posa\u00e7me Kund\u00ebr Krimit t\u00eb Organizuar dhe Korrupsionit, pasi dyshohet p\u00ebr p\u00ebrfshirje n\u00eb korrupsion dhe pastrim parash, n\u00ebp\u00ebrmjet nj\u00eb rrjeti kompanish dhe OJF-\u00ebsh t\u00eb lidhura me bashk\u00ebshorten e tij, Ajola Xoxa.<\/p>\n\n\n\n Pas arrestimit, ai nisi nj\u00eb fushat\u00eb agresive denigruese n\u00eb media ndaj prokuror\u00ebve dhe gjyqtar\u00ebve t\u00eb \u00e7\u00ebshtjes s\u00eb tij q\u00eb kulmuan dhe me nj\u00eb protest\u00eb t\u00eb punonj\u00ebsve t\u00eb bashkis\u00eb dhe simpatizant\u00ebve t\u00eb tij para dyerve t\u00eb Prokuroris\u00eb s\u00eb Posa\u00e7me, SPAK.<\/p>\n\n\n\n Edhe kryeministri Edi Rama, sulmoi hetimin e SPAK ndaj kryebashkiakut dhe madje adresoi kritika p\u00ebr prokuror\u00eb dhe gjyqtar\u00eb, por ndryshoi shpejt kurs n\u00eb narrativ\u00ebn publike duke e \u2018harruar\u2019 at\u00eb q\u00eb ai e quante \u2018burg pa gjyq\u2019 t\u00eb Veliajt.<\/p>\n\n\n\n Por, Veliaj vet\u00eb duket se nuk ka hequr dor\u00eb nga operacionet e PR-it, gj\u00eb q\u00eb p\u00ebr ekspert\u00ebt e komunikimit, edhe pse \u00ebsht\u00eb nj\u00eb gj\u00eb krejt e ligjshme, po p\u00ebrdoret p\u00ebr t\u00eb manipuluar opinionin publik.<\/p>\n\n\n\n \u201cKy \u00ebsht\u00eb nj\u00eb rast klasik ku kemi t\u00eb b\u00ebjm\u00eb me nj\u00eb operacion t\u00eb marr\u00ebdh\u00ebnieve me publikun me pages\u00eb\u201d,<\/em> thot\u00eb Erlis \u00c7ela, profesor i medias dhe komunikimit n\u00eb universitetin \u201cBeder\u201d n\u00eb Tiran\u00eb.<\/p>\n\n\n\n \u201cQ\u00ebllimi k\u00ebtu \u00ebsht\u00eb t\u00eb nd\u00ebrtohet nj\u00eb narrativ\u00eb alternative dhe p\u00ebr t\u00eb ndikuar perceptimin publik, p\u00ebr rastin e z.Veliaj\u201d,<\/em> shtoi ai.<\/p>\n\n\n\n \u00c7ela sugjeron gjithashtu, se kemi t\u00eb b\u00ebjm\u00eb \u201cme nj\u00eb strategji komunikimi q\u00eb kalon kufirin drejt nj\u00eb forme dezinformimi\u201d.<\/em><\/p>\n\n\n\n \u201cP\u00ebrdorimi i PR-it nd\u00ebrkomb\u00ebtar p\u00ebr t\u00eb ndikuar n\u00eb opinionin publik vendas, p\u00ebrmes kanaleve q\u00eb nuk jan\u00eb t\u00eb verifikueshme n\u00eb m\u00ebnyr\u00eb t\u00eb drejtp\u00ebrdrejt\u00eb nga qytetar\u00ebt shqiptar\u00eb, \u00ebsht\u00eb nj\u00eb form\u00eb e komunikimit politik q\u00eb shfryt\u00ebzon munges\u00ebn e transparenc\u00ebs dhe kthehet n\u00eb nj\u00eb instrument p\u00ebr manipulimin opinionit publik\u201d<\/em>, shpjegoi eksperti i komunikimit.<\/p>\n\n\n\n Sipas tij, jehona e medias nd\u00ebrkomb\u00ebtare \u00ebsht\u00eb p\u00ebrdorur n\u00eb funksionin t\u00eb garantimit t\u00eb nj\u00eb lloj legjitimiteti t\u00eb pretendimeve t\u00eb z.Veliaj dhe narrativave q\u00eb ai ka mb\u00ebshtetur n\u00eb diskursin publik. Dhe problemi qendron kur kjo strategji nd\u00ebrthuret me informacione t\u00eb nj\u00ebanshme apo t\u00eb pakonfirmuara.<\/p>\n\n\n\n N\u00eb k\u00ebt\u00eb rast, theson \u00c7ela, \u201cpublikut shqiptar n\u00eb m\u00ebnyr\u00eb t\u00eb t\u00ebrthort\u00eb, duke p\u00ebrdorur nj\u00eb media t\u00eb huaj fillimisht dhe m\u00eb pas nj\u00eb rrjet mediumesh vendase i ofrohet nj\u00eb rr\u00ebfim i nj\u00ebansh\u00ebm, i bazuar n\u00eb t\u00eb pav\u00ebrteta ose gjysm\u00eb t\u00eb v\u00ebrteta\u201d.<\/em><\/p>\n\n\n\n P\u00ebr Ervin Lukun, profesor gazetarie n\u00eb Universitetin e Tiran\u00ebs dhe drejtues i qendr\u00ebs Medialook, i gjith\u00eb operacioni mediatik me pages\u00eb i Veliajt, \u00ebsht\u00eb nj\u00eb praktike legjitime \u2013 pavar\u00ebsisht se n\u00eb mediat shqiptare \u00ebsht\u00eb spekuluar me emrin e Foxnews, duke mos cituar n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb burimin e informacionit.<\/p>\n\n\n\n \u201cPublikimi i lajmeve edhe kundrejt pages\u00ebs \u00ebsht\u00eb nj\u00eb praktik\u00eb e njohur n\u00eb mediat nd\u00ebrkomb\u00ebtare, mjaft q\u00eb k\u00ebto t\u00eb fundit t\u00eb tregojn\u00eb edhe burimin se nga vijn\u00eb k\u00ebto lajme\u201d<\/em>, thot\u00eb Luku duke marr\u00eb si shembull faktin q\u00eb filiali i Fox News q\u00eb e ka publikuar, q\u00eb n\u00eb krye ka treguar se lajmi ka si burim studion ligjore Kaso\u00ebitz LLP, pran\u00eb kryebashkiakut t\u00eb arrestuar Veliaj.<\/p>\n\n\n\n Por, nd\u00ebrkoh\u00eb m\u00ebnyra e transmetimit t\u00eb k\u00ebtij lajmi n\u00eb mediat shqiptare nuk ka ruajtur k\u00ebt\u00eb standard pasi sipas Lukut, \u201cn\u00eb fokus t\u00eb raportimit t\u00eb tyre kan\u00eb v\u00ebn\u00eb theksin se nj\u00eb media e madhe amerikane si Fox News, e njohur edhe p\u00ebr q\u00ebndrimet e saj pro presidentit aktual, ka publikuar raportin n\u00eb t\u00eb cilin p\u00ebrcaktohet si i padrejt\u00eb ndalimi i nj\u00eb politikani t\u00eb zgjedhur si Erion Veliaj\u201d.<\/em><\/p>\n\n\n\n \u201cNd\u00ebrkaq ka patur edhe media t\u00eb cilat citojn\u00eb Fox News q\u00eb i kan\u00eb kushtuar hap\u00ebsir\u00eb arrestimit t\u00eb padrejt\u00eb t\u00eb kryebashkiakut Veliaj, pa e atribuar n\u00eb titull burimin. Por n\u00eb k\u00ebt\u00eb rast, kemi t\u00eb b\u00ebjm\u00eb me nj\u00eb informacion i cili luan me spekulimin, por gishti duhet drejtuar t\u00eb profesionalizmi i medias, jo te z.Veliaj<\/em>\u201d, p\u00ebrfundoi Luku.<\/p>\n\n\n\n Gjykata e Lart\u00eb, pritet t\u00eb rivler\u00ebsoj\u00eb mas\u00ebn e siguris\u00eb ndaj Veliaj me 8 korrik.\/BIRN<\/p>\n","protected":false},"excerpt":{"rendered":" Gjykata e Lart\u00eb, pritet t\u00eb vler\u00ebsoj\u00eb mas\u00ebn e siguris\u00eb ndaj kryetarit t\u00eb bashkis\u00eb Tiran\u00eb, Erion Veliaj, i cili p\u00ebrballet me akuza p\u00ebr korrupsion dhe pastrim parash, nd\u00ebrkoh\u00eb ai ka nisur nj\u00eb fushat\u00eb t\u00eb kushtueshme PR-i jasht\u00eb vendit n\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb bindur publikun n\u00eb Shqip\u00ebri, nj\u00eb proces q\u00eb ngre pyetje mbi kufijt\u00eb mes informimit […]<\/p>\n","protected":false},"author":2037,"featured_media":415682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,3365,5380,231,1454,235],"tags":[],"class_list":{"0":"post-415681","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitet","8":"category-analize","9":"category-kryesore","10":"category-lajme","11":"category-politike","12":"category-vendi"},"_links":{"self":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/415681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/users\/2037"}],"replies":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/comments?post=415681"}],"version-history":[{"count":1,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/415681\/revisions"}],"predecessor-version":[{"id":415683,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/posts\/415681\/revisions\/415683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media\/415682"}],"wp:attachment":[{"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/media?parent=415681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/categories?post=415681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zjarr.tv\/sq\/wp-json\/wp\/v2\/tags?post=415681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}